Ignore sunk costs
Akimbo: A Podcast from Seth Godin
00:00
Do You Want the Green Aguana?
"It makes zero sense to think about how much it cost us to get whatever gift we got from our past self," he says. "The fact that they were a gift, the fact that you paid for them, no matter how you got them, they're sunk cost." It was easy to turn down 'the green aguana' at law school but not as hard to say: 'I'm giving it back to the rain forest'
Transcript
Play full episode
