The Tim Ferriss Show

#199: Stephen Dubner -- The Art of Storytelling and Facing Malcolm Gladwell in a Fist Fight

Nov 8, 2016
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INSIGHT

Storytelling Amplifies Knowledge

  • Humans remember and transmit stories far better than abstract rules or lists.
  • Stephen Dubner argues storytelling turns specialized research into memorable public knowledge.
ADVICE

Ruthless Editing Wins Attention

  • Edit ruthlessly: remove anything that doesn't advance the story or lose listener attention.
  • Use ego-checks: if your attention drifts during a rough cut, make it shorter.
ADVICE

Prioritize Quality Over Hype

  • Grow a podcast by producing consistently high-quality episodes.
  • Spend most time creating; only ~5% on promotion and platform reach.
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