AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
App Marketing by App Masters
Ex-Lyft Designer’s Secrets to Data-Driven App Design
Oct 12, 2024
Seven Shurygin, a former designer at Lyft and founder of the bicycle marketplace app Sprocket, dives into the world of data-driven app design. He shares insider tips on creating engaging icons and screenshots that attract users. Learn how A/B testing can elevate the design process and significantly boost user engagement. Shurygin also discusses leveraging social media for app marketing and offers insights into effective monetization strategies, especially for small businesses, making the conversation both insightful and fun.
01:04:27
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Effective app store optimization relies heavily on a strong app icon and impactful initial screenshots to boost conversion rates.
- Data-driven app design necessitates continuous A/B testing to refine user interface elements and enhance app download performance.
Deep dives
Challenges in App Store Growth
Growing mobile apps in app stores is increasingly difficult due to high competition, app store restrictions, and significant commission fees charged by platforms like Apple and Google. These challenges can hinder app revenue growth and attribution. Many successful apps have effectively utilized web funnels to mitigate these issues, as web funnels allow for full attribution and significantly lower payment commissions. This strategy leads to better subscription retention, as users engaging via web funnels tend to maintain their subscriptions at higher rates.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode