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27min chapter
Ex-Lyft Designer’s Secrets to Data-Driven App Design
App Marketing by App Masters
Harnessing Data for App Marketing Success
This chapter explores the critical role of data-driven design in enhancing app marketing through systematic experimentation. It covers various testing strategies for optimizing app elements like icon design and screenshots, emphasizing user engagement and conversion rate improvements. Personal experiences and practical tips illustrate how iterative design adjustments based on real user feedback can lead to significant growth in app performance.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode