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Ex-Lyft Designer’s Secrets to Data-Driven App Design

App Marketing by App Masters

CHAPTER

Mastering App Launch and Marketing

This chapter explores effective marketing strategies for small businesses using social media, including creating engaging content and gathering user feedback. It emphasizes the importance of launching apps with optimized features and monitoring analytics for user engagement. Additionally, it discusses monetization tactics specific to the Indian market, focusing on in-app purchases and regulatory challenges.

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