2min chapter

App Marketing by App Masters cover image

Ex-Lyft Designer’s Secrets to Data-Driven App Design

App Marketing by App Masters

CHAPTER

Design Insights: The Power of Color in User Interface Testing

This chapter explores the impact of button color on user engagement, arguing for the effectiveness of red over the traditionally preferred green. Through a mix of insightful discussion and casual banter, the speakers share their experiences with testing and enhancing user interface design elements.

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