

Interaction Fields with Erich Joachimsthaler
Apr 3, 2024
Erich Joachimsthaler, Founder and CEO of Vivaldi, sheds light on innovative marketing strategies and the future of business models. He discusses 'interaction fields' that emphasize mutual value creation beyond traditional transactions. The conversation dives into how companies like John Deere are adopting technology to redefine customer engagement while addressing global challenges like hunger. Erich also highlights the cultural hurdles in radiology when transitioning to platform-driven dynamics, showcasing the need for a transformative mindset in today's rapidly evolving business landscape.
Chapters
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Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Redefining Platforms and Interaction Fields
02:16 • 10min
Innovating Agriculture: Technology Meets Tradition
12:00 • 16min
Transforming Customer Interactions in Platform Dynamics
27:36 • 2min
Challenges of Mindset Transformation in Radiology
29:31 • 3min
Evolving Dynamics in Business Transformation
32:41 • 8min