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Interaction Fields with Erich Joachimsthaler

Talking about Platforms

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Innovating Agriculture: Technology Meets Tradition

This chapter explores how an agricultural machinery company leverages advanced technology to enhance productivity and redefines farmer engagement through data sharing. It examines the challenges of integrating startup culture within established businesses, using examples like John Deere's MyJohnDeere platform to illustrate the importance of continuous innovation. Additionally, the discussion highlights the broader implications of these technological advancements on organizational change and the potential to eliminate farm subsidies while combating global hunger.

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