Intro

Erich's bio: Erich Joachimsthaler, Ph.D. is a rare combination of consultant, author, entrepreneur, academic, and researcher who sheds light on massive branding, marketing, and digital transformations.

An award-winning author of several books and over 100 articles, Erich is a strategy, innovation, and branding expert, “one of the most sought-after keynote speakers on the topic of marketing,” the founder & CEO of VIVALDI, and a visiting professor and lecturer at prestigious universities around the world.

His particular focus is on developing new marketing strategies applied to industries facing disruptive transformation from rapidly changing customer expectations. He has worked with hundreds of companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. His experience and thought leadership have informed his new book, The Interaction Field, which describes the emergence of a new business model of the same name. In his book, he presents “a thrilling new way of looking at a successful business model for the future,” predicting that successful companies will shift from transactional business models to interactional models. This new model goes further than solely extracting value for the benefit of investors or shareholders, it creates value for all participants engaged in the Interaction Field, as well as society at large.

Link to the book, The Interaction Field

Link to the podcast episode with Gisbert Rühl

Erich on Linkedin: https://www.linkedin.com/in/erichjoachimsthaler/