Erich Joachimsthaler, Founder and CEO of Vivaldi, sheds light on innovative marketing strategies and the future of business models. He discusses 'interaction fields' that emphasize mutual value creation beyond traditional transactions. The conversation dives into how companies like John Deere are adopting technology to redefine customer engagement while addressing global challenges like hunger. Erich also highlights the cultural hurdles in radiology when transitioning to platform-driven dynamics, showcasing the need for a transformative mindset in today's rapidly evolving business landscape.