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Interaction Fields with Erich Joachimsthaler

Talking about Platforms

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Redefining Platforms and Interaction Fields

This chapter explores the diverse definitions of 'platforms' and emphasizes their role in value creation through interactions rather than traditional activities. It introduces the concept of 'interaction fields' and illustrates how platforms can transcend industry boundaries, using John Deere as a case study for shifting from linear to platform-based business models.

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