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Branding Matters
BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin
Dec 15, 2023
Renown author and branding guru Seth Godin discusses topics such as creating remarkable ideas, standing out to a specific audience, finding meaning in our lives, the role of pharmaceutical companies, the impact of false proxies, and the profound influence of Zig Ziglar.
39:52
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Quick takeaways
- Being remarkable and standing out is crucial in today's market where attention is scarce, organizations need to focus on being distinct and making a difference to succeed in capturing people's attention.
- Finding meaning and purpose in work can lead to greater satisfaction and fulfillment, it is important to reflect on one's own work and consider how to contribute in a meaningful way.
Deep dives
The Power of the Purple Cow
The podcast discusses the concept of the Purple Cow, which emphasizes the importance of being remarkable in order to capture people's attention. The speaker shares a story about seeing a cow in France that caught their attention because it was different and how this concept relates to marketing. It is argued that being remarkable and standing out is crucial in today's market where attention is scarce. The speaker suggests that organizations need to focus on being distinct and making a difference to succeed in capturing people's attention.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode