Branding Matters How to Be Remarkable - Seth Godin
Oct 24, 2025
Renown author and branding guru Seth Godin discusses topics such as creating remarkable ideas, standing out to a specific audience, finding meaning in our lives, the role of pharmaceutical companies, the impact of false proxies, and the profound influence of Zig Ziglar.
AI Snips
Chapters
Transcript
Episode notes
Purple Cow Captures Attention
- Seth Godin tells the Purple Cow story to show that remarkable things get talked about and spread trust.
- A purple cow is remarkable because the recipient finds it worth remarking on, not because of a gimmick.
Pick A Small Audience
- You cannot be remarkable to everyone, so choose a specific audience to serve and let them talk about you.
- Chasing widespread attention leads to hype and hustle that most brands don't need.
Early Jobs Shaped His Thinking
- Seth recounts his early jobs and Spinnaker Software where he spent venture funds on advertising that often failed.
- He learned leadership, influence, and choosing the smallest viable audience from that experience.