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BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin

Branding Matters

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False Proxies and Their Impact

This chapter explores the concept of false proxies and how they affect our perceptions and judgments of others, emphasizing the need to focus on a person's capabilities rather than superficial factors. It highlights the negative consequences of relying on false proxies and the inaccurate assumptions made by those in power.

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