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12min chapter
BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin
Branding Matters
False Proxies and Their Impact
This chapter explores the concept of false proxies and how they affect our perceptions and judgments of others, emphasizing the need to focus on a person's capabilities rather than superficial factors. It highlights the negative consequences of relying on false proxies and the inaccurate assumptions made by those in power.
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