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BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin

Branding Matters

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Standing Out and Choosing Your Audience

This chapter emphasizes the importance of being remarkable to a specific audience rather than trying to please everyone. It also explores the concept of hype and hustle in today's market. Later, the episode transitions to an interview where a guest shares their experiences as a brand manager and the valuable lessons they learned.

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