5min chapter

Branding Matters cover image

BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin

Branding Matters

CHAPTER

The Role of Pharmaceutical Companies and the Importance of Purpose in Organizations

This chapter discusses the influence of pharmaceutical companies and the negative consequences of a profit-driven healthcare system. It also explores the significance of purpose in organizations and the building of strong brands through remarkable customer experiences.

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