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10min chapter
BEST OF BRANDING MATTERS - How to Build a Remarkable Brand - Seth Godin
Branding Matters
The Profound Impact of Zig Ziglar
The conversation in this chapter centers around the influence of Zig Ziglar in the speaker's life, discussing how Zig served as their hero and the significant impact his words and teachings had on them. They share a personal story of how Zig helped them stay motivated and determined during a challenging time in their business, emphasizing the importance of having heroes and mentors.
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