Audience of One #017 - Gurwinder Bhogal on Identifying Bugs in "Human OS" & Finding Truth
May 10, 2023
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Bing Experience Changed Perspective
- Gurwinder Bhogal worked on Microsoft Bing where he saw people's real information-seeking habits.
- He realized people prefer sensational, low-quality content over accurate information, sparking his move from tech to psychology to fix "bugs in psychology."
English as Brain Programming
- English can be viewed as the "programming language" of the human brain, allowing us to send "software updates" through writing.
- Sharing targeted, precise mental models via social media can effectively improve thinking in a specific audience.
Few Desire Rationality Beyond Survival
- Most people don't want radical self-improvement but prefer minimal rationality to maintain their lives.
- A niche group desires to go beyond minimal effort towards rationality, which Bhogal targets.