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UI Breakfast: UI/UX Design and Product Strategy
Episode 181: Jobs to Be Done with Jim Kalbach
Jul 31, 2020
Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL, discusses the Jobs to Be Done method and how it can be applied to fulfill customer needs. Topics include human-centered product and marketing strategies, interview methods, job maps, and customer success.
36:10
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Quick takeaways
- Jobs to be Done is a human-centered approach that focuses on understanding customer needs and problems to provide effective solutions.
- The use of job maps, which visualize the steps involved in completing a job, can help identify opportunities for improvement and innovation in supporting customers throughout the process.
Deep dives
The Concept of Jobs to be Done
Jobs to be Done is a business approach that focuses on understanding markets and customers in a more human-centered way. It emphasizes identifying the problems people have and how a solution can address those problems.
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