UI Breakfast: UI/UX Design and Product Strategy Episode 181: Jobs to Be Done with Jim Kalbach
Jul 31, 2020
Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL, discusses the Jobs to Be Done method and how it can be applied to fulfill customer needs. Topics include human-centered product and marketing strategies, interview methods, job maps, and customer success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Understanding Jobs to Be Done
03:28 • 17min
Understanding the Job Map for a Digital Whiteboarding Tool
19:59 • 3min
Uncovering Unique Insights and Driving Innovation with JTBD Interviews
23:02 • 2min
Using the Jobs to Be Done framework for product development
24:49 • 7min
Starting Out with Jobs to Be Done: Small Steps, Finding a Champion, and Evolving Methodologies
31:20 • 5min