17min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

Episode 181: Jobs to Be Done with Jim Kalbach

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Understanding Jobs to Be Done

This chapter discusses the concept of jobs to be done and how it can help businesses understand customer needs and define market opportunities. It covers the steps for adopting the framework, including scoping out the field of reference, conducting qualitative interviews, and creating a job map. The importance of focusing on the job to be done, rather than a specific product, is emphasized throughout.

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