Episode 181: Jobs to Be Done with Jim Kalbach
UI Breakfast: UI/UX Design and Product Strategy
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Understanding Jobs to Be Done
This chapter discusses the concept of jobs to be done and how it can help businesses understand customer needs and define market opportunities. It covers the steps for adopting the framework, including scoping out the field of reference, conducting qualitative interviews, and creating a job map. The importance of focusing on the job to be done, rather than a specific product, is emphasized throughout.
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