Introduction

How can businesses apply the Jobs to Be Done method to grasp and successfully fulfill customer needs? Our guest today is Jim Kalbach, author of The Jobs To Be Done Playbook and Head of Customer Experience at MURAL. You’ll learn about the human-centered approach to products and marketing, interview methods, job maps, and Jim’s definition of customer success.

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Show Notes

• The Jobs To Be Done Playbook — Jim’s book (Rosenfeld Media)
• MURAL — a leading online whiteboard for digital collaboration
• Episode 56: Product Development Secrets with Claire Suellentrop
• Episode 30: Describing Customer Motivation (JTBD) with Eric White
• Mapping the Job-to-be-Done — an article by Tony Ulwick on job maps
• Contextual Design — a book by Karen Holtzblatt and Hugh Beyer
• Interviewing Users — a book by Steve Portigal
• Mike Boysen — a famous Medium blog on JTBD
• Follow Jim on Twitter: @JimKalbach
• Connect with Jim on LinkedIn
• Get 20% off Jim’s book on the Rosenfeld Media website with promo code UIBREAKFASTJTBD (valid till September 1, 2020)

Today’s Sponsor

This episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Hear from designers and design leaders who have built UX and UI experiences for major companies, and learn how design impacts your everyday life. Check out the show here, or just search for “Wireframe” in your favorite podcast app.

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