Stacking Growth | The B2B Marketing Podcast Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business
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May 13, 2025 Megan Bowen, CEO of Refine Labs and a specialist in B2B demand generation, shares her insights on embracing change in the marketing landscape. She discusses the essential role of adaptability in navigating today's challenges, especially with the rise of AI. The conversation dives into emotional dynamics of change management and outlines a four-step model for transformation. Megan emphasizes the importance of building a solid brand foundation and the need for strategic reflection to thrive amid ongoing shifts in B2B marketing.
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Adaptability Is Key to B2B Success
- B2B marketing is undergoing massive change driven by economic, political, and technological shifts.
- Adaptability and change management within organizations are now critical to survival and success.
Feel Before You Act
- To drive change, people must feel motivated to move beyond the status quo.
- Genuine emotional desire to act differently is essential before behavior changes.
Embracing Change as a Change Agent
- Megan Bowen sees pre-change feelings as restlessness, anxiety, and excitement.
- She embraces being a change agent, accepting risks and consequences to push necessary transformation.