Stacking Growth | The B2B Marketing Podcast
Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business
May 13, 2025
Megan Bowen, CEO of Refine Labs and a specialist in B2B demand generation, shares her insights on embracing change in the marketing landscape. She discusses the essential role of adaptability in navigating today's challenges, especially with the rise of AI. The conversation dives into emotional dynamics of change management and outlines a four-step model for transformation. Megan emphasizes the importance of building a solid brand foundation and the need for strategic reflection to thrive amid ongoing shifts in B2B marketing.
27:01
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Quick takeaways
- Embracing adaptability and emotional intelligence is essential for B2B brands to successfully navigate changing market dynamics and foster organizational change.
- Companies must prioritize foundational marketing principles and strategic reflection over outdated practices to avoid stagnation and remain relevant in a rapidly evolving landscape.
Deep dives
Embracing Change in B2B Marketing
The landscape of B2B marketing is facing significant changes driven by various factors, notably advancements in AI. Professionals in the field must cultivate adaptability as a skill, allowing them to navigate uncertainty and lead their organizations through periods of transformation. The discussion emphasizes that success in modern B2B marketing is less about sticking to traditional methods and more about fostering a culture of change management. Companies that continue to rely on outdated strategies risk stagnation and ultimately jeopardize their relevance in a rapidly evolving marketplace.
