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Megan Bowen
CEO of Refine Labs, a B2B demand gen agency. Specializes in change management and adapting marketing strategies to evolving business landscapes.
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May 13, 2025
• 27min
Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business
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Megan Bowen, CEO of Refine Labs and a specialist in B2B demand generation, shares her insights on embracing change in the marketing landscape. She discusses the essential role of adaptability in navigating today's challenges, especially with the rise of AI. The conversation dives into emotional dynamics of change management and outlines a four-step model for transformation. Megan emphasizes the importance of building a solid brand foundation and the need for strategic reflection to thrive amid ongoing shifts in B2B marketing.
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