Megan Bowen

In this enlightening discussion, Megan Bowen, CEO of Refine Labs and expert in B2B marketing, reveals the pitfalls of traditional paid media strategies that fail to convert. She highlights the dangers of misaligned KPIs and how they lead to ineffective decision-making. Insights on how agile companies outpace legacy firms are shared, showcasing the need for a modern approach to demand generation. The conversation also touches on reevaluating marketing metrics and the importance of integrating brand awareness with demand strategies for better business outcomes.

Megan Bowen, CEO of Refine Labs and a specialist in B2B demand generation, shares her insights on embracing change in the marketing landscape. She discusses the essential role of adaptability in navigating today's challenges, especially with the rise of AI. The conversation dives into emotional dynamics of change management and outlines a four-step model for transformation. Megan emphasizes the importance of building a solid brand foundation and the need for strategic reflection to thrive amid ongoing shifts in B2B marketing.

Megan Bowen, CEO at Refine Labs, leads a demand gen agency focused on growth-stage B2B SaaS companies. She discusses the pivotal role of customer understanding in shaping effective messaging and marketing strategies. Megan dives into how buyer behaviors have evolved and the necessity of adapting approaches. The conversation highlights the importance of integrating AI responsibly and emphasizes foundational business principles over hasty tech adoption. She also shares insights on optimizing paid advertising strategies for startups, underlining that data-driven decisions are key to success.