Megan Bowen
CEO of Refine Labs, a company focused on B2B marketing and demand generation strategies.
Best podcasts with Megan Bowen
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May 13, 2025 • 27min
Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business
Megan Bowen, CEO of Refine Labs and a specialist in B2B demand generation, shares her insights on embracing change in the marketing landscape. She discusses the essential role of adaptability in navigating today's challenges, especially with the rise of AI. The conversation dives into emotional dynamics of change management and outlines a four-step model for transformation. Megan emphasizes the importance of building a solid brand foundation and the need for strategic reflection to thrive amid ongoing shifts in B2B marketing.
Jun 6, 2025 • 59min
How to Get Real ROI from Paid Media (with Megan Bowen)
In this enlightening discussion, Megan Bowen, CEO of Refine Labs and expert in B2B marketing, reveals the pitfalls of traditional paid media strategies that fail to convert. She highlights the dangers of misaligned KPIs and how they lead to ineffective decision-making. Insights on how agile companies outpace legacy firms are shared, showcasing the need for a modern approach to demand generation. The conversation also touches on reevaluating marketing metrics and the importance of integrating brand awareness with demand strategies for better business outcomes.
