Navigating B2B Marketing in the Age of AI

This chapter highlights the critical role of reflection in B2B marketing, particularly in light of AI's rapid impact on the industry. It emphasizes the need for deeper strategic thinking rather than merely replicating old strategies and explores the shifting mindsets necessary for understanding evolving marketing landscapes. By advocating for a return to foundational principles, the chapter outlines a comprehensive approach for brands to thrive in a changing environment, addressing challenges and opportunities through innovation.