Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business
Stacking Growth | The B2B Marketing Podcast
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Navigating the Emotional Landscape of Change in B2B Marketing
This chapter delves into the nuances of change management in B2B marketing, focusing on the emotional and psychological factors that influence effective transformation. It introduces a four-step model designed to help individuals rethink and react, while also acknowledging the mixed feelings that come with significant career changes.
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