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Who's Influencing Your Marketing? | Original Research

Aug 17, 2022
40:35
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1
Introduction
00:00 • 4min
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2
Marketing Influencers Are Popping Up All the Time
03:55 • 3min
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3
I've Been Falling His Wife on Youtube Too
06:39 • 5min
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4
Influence Is a Combination of Personality and Expertise
11:50 • 4min
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5
Who's the Most Influential to You?
16:17 • 4min
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6
Is Community Building a Strong Tool Set in Podcasts?
20:29 • 4min
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7
Creating Demand and Capturing Demand
24:54 • 5min
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8
Adding Value to Your Content Collaboration?
29:44 • 3min
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9
I've Done That - You Should Have Done This
32:44 • 3min
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10
How to Turn a CIO Into an Influencer
35:36 • 4min
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11
The Power of Variety in Your Marketing
40:02 • 2min
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We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.  
Discussed in this episode: 
Brand personality + expertise = influence
Creating content as a strategy for discovering influencers
Helping your business by making your CEO an “influencer"
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