How to Turn a CIO Into an Influencer

Marketers need to start considering how they can turn their ceo, or at least a subject matter expert on their team into an influencer. So you have to start with p o b development. Once you figure out that point of view, come up with ten to 15 questions that you can do original research with in your market. You don't have to go ask a hundred people, like we did for this research. You can go and ask mo 15 to 25 people. Some are going to be related to your c e o's point of views, our points of view. Others are just things that you want to know about them. And then you, as the marketer, extract