Who's Influencing Your Marketing? | Original Research
B2B Growth
00:00
Who's the Most Influential to You?
Marketers should be gathering data from their customers and prospects to find out who's the most influential. 80% of influencers i see in b to b are coming from practitioner practitioners, but they haven't done a few crappin' decades. So there's something to be said for getting working this original research practice into your content marketing stream.
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