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Who's Influencing Your Marketing? | Original Research

B2B Growth

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Influence Is a Combination of Personality and Expertise

There's this combination of personality and expertise that equates to influence. Some people lean heavier on the expertise, while others inject more personality into their content. I would say seth goden airs on that side too; his ideas are so profound. And if you listen to jemangent alive, and he gets a question, he's not afraid to just be like, hum o, hold on. Let me think about that, right? He does bring a specific personality to it, even though it's not kind of your typical big personality.

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