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Reed Between the Lines
How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen)
May 8, 2024
Jen Allen Knuth, B2B sales expert, shares tips on creating polarizing content, building confidence in sales, and transitioning to entrepreneurship. Topics include demand creation, resonant content creation, lessons from big deals, solopreneur success, and side hustle advice.
01:28:18
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Quick takeaways
- Create polarizing content to attract the right customers.
- Focus on delivering impactful content over quantity for engagement.
Deep dives
Reframing the Mindset of Marketers and Sellers
In the episode, the speaker emphasizes the importance of reframing the mindset of marketers and sellers. Instead of blaming individuals, the focus should be on attributing any shortcomings to external factors like changing conditions. This approach allows for more productive dialogue and ultimately leads to more effective communication and decision-making.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode