How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen)
May 8, 2024
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Jen Allen Knuth, B2B sales expert, shares tips on creating polarizing content, building confidence in sales, and transitioning to entrepreneurship. Topics include demand creation, resonant content creation, lessons from big deals, solopreneur success, and side hustle advice.
Create polarizing content to attract the right customers.
Focus on delivering impactful content over quantity for engagement.
Writing daily on platforms like LinkedIn aids in learning objections.
Overcoming self-doubt is crucial for entrepreneurship success.
Deep dives
Reframing the Mindset of Marketers and Sellers
In the episode, the speaker emphasizes the importance of reframing the mindset of marketers and sellers. Instead of blaming individuals, the focus should be on attributing any shortcomings to external factors like changing conditions. This approach allows for more productive dialogue and ultimately leads to more effective communication and decision-making.
Standing Out with Thought-Provoking Content
The podcast episode explores the power of creating thought-provoking content to differentiate oneself in a crowded market. By challenging conventional beliefs and reframing perspectives, individuals can attract a niche and dedicated following of engaged audience members.
Balancing Frequency and Value in Content Creation
The discussion addresses the common advice to post content daily and challenges its effectiveness. While consistency has its merits for skill improvement and comfort with sharing ideas, the focus should be on delivering meaningful and impactful content rather than sheer quantity.
Encouraging Decision Confidence Through Writing
The episode highlights the importance of writing with the intent to instill decision confidence in the readers. By providing valuable insights, reframing perspectives, and guiding individuals towards rethinking beliefs, writers can create lasting impacts and cultivate a loyal following.
The Value of Consistent Daily Writing on LinkedIn
Consistency in daily writing on platforms like LinkedIn can lead to faster learning of objections, helping salespersons anticipate and address challenges in their pitch or messaging effectively. Writing every day can serve as a learning tool and a way to engage and learn from the online community.
Transitioning from Doubt to Confidence in Entrepreneurship
Making the leap from doubt to confidence in entrepreneurship involves navigating self-doubt and insecurity when leaving familiar environments to pursue new ventures. Overcoming self-doubt is crucial to taking risks, betting on oneself, and embracing the uncertainties that come with entrepreneurial journeys.
Strategic Approach to Brand Deals and Content Partnerships on LinkedIn
Choosing brand deals and content partnerships on LinkedIn requires a strategic approach to maintain brand integrity and authenticity. Prioritizing partnerships aligned with personal values, audience preference, and long-term brand enhancement can prevent dilution and foster audience trust. A selective and intentional approach can create mutually beneficial relationships and sustainable growth.
Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing.
She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into:
How to create polarizing content that attracts the right customers
How to be more confident and provocative in your sales and marketing efforts
And her advice for starting, scaling, or going all in on your side hustle
Jump into the conversation:
(02:03) Why Focus on Demand Creation? (10:09) How Jen Creates Resonant Content (26:05) Lessons From Jen’s Biggest Deal (58:59) From Self-Doubt to Successful Solopreneur (1:17:27) Side Hustle & Entrepreneurship Tips from Jen
⬛ Follow DemandJen on LinkedIn https://www.linkedin.com/in/demandjen1/ ⬛ Check out DemandJen.com: https://demandjen.com/
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