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16min chapter
How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen)
Reed Between the Lines
Strategic Messaging and Provocative Content
The chapter delves into creating thought-provoking messaging for high-level executives, focusing on sparking critical thinking through controversial content and strategic boardroom meetings. It highlights the importance of blending tactical content with thought leadership, emphasizing the need for authentic and empathetic messaging. The conversation also touches on the power of effective writing, reframing questions, and using provocative content to engage and persuade in marketing and sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode