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14min chapter
How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen)
Reed Between the Lines
Navigating Brand Partnerships and Revenue Streams
The chapter explores the delicate balance between financial opportunities and maintaining authenticity in brand partnerships for revenue generation. Discussions touch on the importance of choosing partnerships wisely, increasing sponsored content prices gradually, and emphasizing mutual value creation for all parties involved. Speakers highlight the significance of being selective, maintaining authenticity, and fostering deep connections with sponsors in the influencer space.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode