Jen Allen Knuth

Jen Allen-Knuth, Founder at Demand Gen and Head of Growth at Lavender, dives into the art of high-impact discovery calls. She discusses how to uncover deal-driving problems and earn executive trust through thoughtful preparation. Jen shares the game-changing tip of using ChatGPT to simplify prospects' business during calls. She emphasizes the importance of mirroring client goals and using lost pipeline audits to create urgency. Packed with actionable insights, she empowers sellers to foster genuine engagement and craft tailored solutions.

Jen Allen-Knuth, founder of DemandJen and a B2B sales expert, shares her journey from corporate to entrepreneurship with over 15 years of experience. She discusses enriching the marketing-sales partnership by co-creating engaging content that resonates with customers. Jen emphasizes the importance of authentic storytelling in videos and how she built her personal brand on LinkedIn. She also explores the necessity of genuine diversity efforts in the workplace, pushing for deeper connections rather than superficial inclusivity.

Jen Allen Knuth, B2B sales expert, shares tips on creating polarizing content, building confidence in sales, and transitioning to entrepreneurship. Topics include demand creation, resonant content creation, lessons from big deals, solopreneur success, and side hustle advice.