A Product Market Fit Show | Startup Podcast for Founders
1st-time founder grows AI headshot app from $0 to $10M ARR in 2 years—with no funding. | Wesley Tian, Founder of Aragon
Apr 24, 2025
Wesley Tian, founder of the AI headshot app Aragon, shares his incredible journey from being broke and rejected by VCs to hitting $10M ARR in just two years. He reveals bold strategies like guerrilla marketing, optimizing landing pages, and leveraging affiliate blogs that drove early sales. Wesley discusses the importance of timing and niche focus amidst competition, as well as his experiences with customer support and managing burnout. His insights provide practical tactics for founders looking to navigate their own paths to success.
53:26
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Quick takeaways
- Wesley Tian grew his AI headshot app to $10M ARR by harnessing generative AI at a pivotal market moment with creative strategies.
- Achieving product-market fit through user feedback was crucial for refining the offering and ensuring it met real customer needs.
Deep dives
Growth Trajectory of the Business
The business experienced a remarkable growth trajectory, with revenue increasing dramatically from $3K in February to $180K in July. Initial sales were limited, but with strategic focus and user demand, revenue began to compound, growing from a modest start to significant monthly gains. This increase was driven not only by user interest but also by effective marketing strategies, including an affiliate program that incentivized customers to share the product. The quick scaling demonstrates the importance of understanding market trends and fostering customer engagement to achieve rapid success.
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