Building a Content Team from Scratch w/ Sonja Jacobs

1

Introduction

00:00 • 2min

2

Building a Content Team From Scratch

01:30 • 5min

3

Are You Ready to Hire a Lot of People?

06:46 • 3min

4

Are You a Content Marketer?

09:51 • 4min

5

Do You Want to Be a Content Marketer?

13:39 • 2min

6

You Can't Just Say, We Need These Two People to Do These Things

16:02 • 3min

7

What Rolls Are the Important Corps for First Rolls?

18:38 • 3min

8

Is the Content Lead Really Crucial?

21:50 • 3min

9

The Engineering Blog Is a Distraction

24:49 • 3min

10

What Are Your Thoughts About a Social Medium Manager?

28:01 • 4min

11

Social Medium Manager - Is That a Good Thing?

31:47 • 4min

12

Building a Library of Content

35:21 • 2min

13

Is Working With Freelancers a Good Idea?

37:30 • 2min

14

Is There a Blend of Freelancers and Agencies?

40:00 • 3min

15

How Do You Decide What Metrics You Should Measure for Your Team?

43:04 • 3min

16

Using a Free Lancer in Early Stage Content Marketing

45:58 • 2min

17

Hubspot and the Growth of Your Business, Right?

48:25 • 4min

18

Having a Team of People to Lead a Change, Right?

51:56 • 2min

19

What Makes a Good Content Marketing Strategy?

53:32 • 2min

20

What Are You Reading This Week?

55:03 • 2min

21

What Creatives Really Need?

57:08 • 2min

22

I'm a Writer, and I've Got a Dog.

59:02 • 4min