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Building a Content Team from Scratch w/ Sonja Jacobs
The Animalz Content Marketing Podcast
You Can't Just Say, We Need These Two People to Do These Things
If you see a job description that says you are the content marketer and then talks about any number of other related writing rolls, like your ou know, doing product positioning, and then you're also working on the blog or owning the blog, don't do it. I mean, i think there are certainly exceptions to this rule, no doubt about it. But more often than not, those kinds of opportunities should really be scrutinized, especially at early stage start ups. If they need you to start acting right away, but theydont know what they want, they don't give you time to do it. You've got to be very, very focused and extremely comfortable saying no
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