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4min chapter
Building a Content Team from Scratch w/ Sonja Jacobs
The Animalz Content Marketing Podcast
Are You a Content Marketer?
content marketing, more often than not, is seen as sort of like a growth tool. And who uses growth tools in marketing? I think that actually can muddy the whole strategy side. Once you start as a content marketer and you know you're this golden nugget growth catalist, you’re also suddenly expected to be a brilliant writer of literally everything in the entire company. i've definitely faced that myself, where you're hired to do content marketing, but they're just so jazzed that there's going to be a writer in the org that literally everyone piles on asking for things from the content marketers. So it really is, like, i think you're right.
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