Culture Apothecary with Alex Clark
The Chicken Industry Is Clucked Up | Pasturebird Founder Paul Greive
Feb 28, 2025
Paul Greive, founder of Pasturebird and a former Marine, shares his transformative journey from battling Lyme disease to launching one of America's largest pastured poultry farms. He reveals shocking truths about factory farming and the misleading 'pasture-raised' labels. Greive discusses the ethics of farming, advocating for regenerative agriculture and animal welfare. He also emphasizes the importance of conscious consumerism and transparent practices, while exploring the balance of health, community, and sustainable food sourcing.
56:08
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Quick takeaways
- Freshness greatly influences the nutrient density of produce, emphasizing the necessity for sourcing seasonal and locally harvested foods for optimal health.
- Labels such as 'pasture-raised' can be misleading, highlighting the importance of transparency in farming practices for informed consumer choices.
Deep dives
The Importance of Nutrient Density in Produce
Freshness significantly impacts the nutrient density of fruits and vegetables, with studies suggesting a loss of nutrients within days of harvest. For example, oranges can lose a substantial portion of their vitamin content just three days after picking. This highlights the importance of consuming seasonal produce that is locally sourced, as it is likely to retain more nutrients compared to imported options that may have been picked prematurely. As consumers, being conscious of the seasonality of fruits and vegetables can lead to better health outcomes, especially when prioritizing the wellbeing of families.
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