Culture Apothecary with Alex Clark The Chicken Industry Is Clucked Up | Pasturebird Founder Paul Greive
Feb 28, 2025
Paul Greive, founder of Pasturebird and a former Marine, shares his transformative journey from battling Lyme disease to launching one of America's largest pastured poultry farms. He reveals shocking truths about factory farming and the misleading 'pasture-raised' labels. Greive discusses the ethics of farming, advocating for regenerative agriculture and animal welfare. He also emphasizes the importance of conscious consumerism and transparent practices, while exploring the balance of health, community, and sustainable food sourcing.
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Pasturebird Origin Story
- Paul Greive, battling joint pain and arthritis in his 20s, found relief through the paleo diet.
- This sparked his passion for clean food and led to Pasturebird.
From Marine to Chicken Farmer
- Paul Greive's transition from Marine to chicken farmer began as a joke.
- His brother-in-law ordered 50 chicks after a casual conversation, launching Pasturebird.
Vegetarian-Fed Poultry
- Avoid "vegetarian-fed" poultry.
- Chickens are omnivores and require insects and other animals for optimal health.