Culture Apothecary with Alex Clark

The Chicken Industry Is Clucked Up | Pasturebird Founder Paul Greive

Feb 28, 2025

Paul Greive, founder of Pasturebird and a former Marine, shares his transformative journey from battling Lyme disease to launching one of America's largest pastured poultry farms. He reveals shocking truths about factory farming and the misleading 'pasture-raised' labels. Greive discusses the ethics of farming, advocating for regenerative agriculture and animal welfare. He also emphasizes the importance of conscious consumerism and transparent practices, while exploring the balance of health, community, and sustainable food sourcing.

56:08

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Episode guests

Paul Greive

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Episode notes

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Quick takeaways

Freshness greatly influences the nutrient density of produce, emphasizing the necessity for sourcing seasonal and locally harvested foods for optimal health.

Labels such as 'pasture-raised' can be misleading, highlighting the importance of transparency in farming practices for informed consumer choices.

The success of Pasturebird illustrates how personal health journeys can drive innovation in ethical food production and encourage conscious consumerism.

Deep dives

The Importance of Nutrient Density in Produce

Freshness significantly impacts the nutrient density of fruits and vegetables, with studies suggesting a loss of nutrients within days of harvest. For example, oranges can lose a substantial portion of their vitamin content just three days after picking. This highlights the importance of consuming seasonal produce that is locally sourced, as it is likely to retain more nutrients compared to imported options that may have been picked prematurely. As consumers, being conscious of the seasonality of fruits and vegetables can lead to better health outcomes, especially when prioritizing the wellbeing of families.

Intro

3min

From Lyme Disease to Chicken Farming

7min

From Farm to Table: A Poultry Journey

8min

Navigating Farming Labels and Ethics

9min

Navigating Health: Clean Skincare, Poultry Practices, and Children’s Breathing

4min

The Ethics of Farming: A Regenerative Approach

11min

Exploring Store Availability for Pasture Bird Products

2min

Scaling Transparency in Poultry Farming

7min

Navigating the Overwhelming World of Organic Foods

2min

10.

The Importance of Community and Spiritual Well-Being

2min

Farmer Paul—Marine vet, Christian, and dad of four— went from battling joint pain to accidentally starting Pasturebird, now one of the biggest pastured poultry farms in the U.S.! 🐓 He’s exposing factory farming, fighting for clean food, and changing ag for good. If you care about what’s really on your plate, don’t miss this!

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Our Guest:

⭐️ Paul Greive

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🐓Pasturebird

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