7min chapter

Culture Apothecary with Alex Clark cover image

The Chicken Industry Is Clucked Up | Pasturebird Founder Paul Greive

Culture Apothecary with Alex Clark

CHAPTER

Scaling Transparency in Poultry Farming

This chapter examines Pasture Bird's plans to expand into major retailers while maintaining their pasture-raised principles. The conversation delves into the innovative use of technology for consumer transparency, particularly through QR codes linking to live farm streams. It also discusses the impact of consumer choices on the food industry and the importance of sustainable practices in agriculture.

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