Paul Greive, founder of Pasturebird and a former Marine, shares his transformative journey from battling Lyme disease to launching one of America's largest pastured poultry farms. He reveals shocking truths about factory farming and the misleading 'pasture-raised' labels. Greive discusses the ethics of farming, advocating for regenerative agriculture and animal welfare. He also emphasizes the importance of conscious consumerism and transparent practices, while exploring the balance of health, community, and sustainable food sourcing.