Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 4min
The Importance of Setting Objectives and Budgeting Realistically
03:32 • 6min
How to Write and Present Effective Briefs
09:07 • 2min
The Role of the Client Brief in Creative Briefing
11:07 • 6min
The Importance of a Creative Brief
16:53 • 2min
The Relationship Between Creativity and Commercial Effectiveness
18:51 • 5min
The Importance of Understanding the Different Types of Creative Personalities
24:08 • 3min
The Relationship Between Creative Commitment and Effectiveness
26:50 • 6min
Share a Coke: A Successful Promotion
32:32 • 3min
The Importance of Discipline in Community Development
35:32 • 4min