The Importance of Understanding the Different Types of Creative Personalities

The best people that work in the field of creativity are able to spot the good and ideas and then work on you know how do we fix the bits that aren't right. There's almost types within creatives some that are more sort of strategically orientedSome that are more conceptually oriented Some that are a blend so understanding how to make how to work with that different personality type is critical for an agency or marketing team. The next one that we're planning episode four is on comms planning and this again is a critical part particularly when we've got so many more choices and ways and places to elevate messages.