The Importance of a Creative Brief

The case for creativity focused a lot on the critical nature of that hmm yeah that's right I mean and this is where I think this is going to be the most difficult of your modules to to really kind of capture because you're trying to sort of bottle up the magic of creativity if you know what I mean. But but it's a fantastic idea that everyone believes is going to do the you know do the job well and and be really effective and so I think that's where it's a you know a creative brief in my opinion should be a less didactic document and and more of a document of inspiration a leaping off pointYeah I think great point! So Julian will be doing episode