Share a Coke: A Successful Promotion

share a coke was a promotion that was originally conceived in Australia by Ogilvy for Coca-Cola and they came up with this idea of putting people's names on the cans and bottles of coke. It was wildly successful but it was only ever meant to be an Australian promotion. Then what happened is they said right let's keep doing this let's take share a co Coke to every major market in the world and execute that every all over the world.