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Remarkable Retail

Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail

Mar 5, 2024
This podcast features Andrea Dorigo, Adidas Head of Global Retail, discussing leadership lessons, brand equity, and DTC vs. wholesale balance. They also cover news from Macy's and earnings from Best Buy, Lowes, and Warby Parker. The conversation explores Shein's potential IPO plans and the challenges and strategies in electronics retail. Additionally, the guest shares insights on transitioning to Adidas, navigating retail dynamics, and building brand engagement in a noisy retail landscape.
50:15

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Customers expect efficient service and opportunities for exploration in retail environments amidst digital distractions.
  • Empowering frontline staff and valuing their insights can drive innovation and enhance customer experiences in retail operations.

Deep dives

Customer Evolution in Retail

Customers today are more distracted than ever due to the omnipresent digital tools. The advent of smartphones and the constant demands on our attention have impacted shopping behaviors. Customers are now shorter on time and attention, expecting flawless and efficient service with constant availability. This evolution challenges retail environments to balance efficiency in serving customers quickly while also providing opportunities for exploration and discovery. Retailers must create environments that cater to both efficient shoppers and those looking for a browsing experience.

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