Andrea Dorigo

Head of Global Retail for Adidas, sharing strategic leadership lessons and insights on strengthening brand equity.

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Mar 5, 2024 • 50min

Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail

This podcast features Andrea Dorigo, Adidas Head of Global Retail, discussing leadership lessons, brand equity, and DTC vs. wholesale balance. They also cover news from Macy's and earnings from Best Buy, Lowes, and Warby Parker. The conversation explores Shein's potential IPO plans and the challenges and strategies in electronics retail. Additionally, the guest shares insights on transitioning to Adidas, navigating retail dynamics, and building brand engagement in a noisy retail landscape.