Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail
Remarkable Retail
Navigating Retail's Noisy Landscape and Building Brand Engagement
Exploring the significance of brand relationships in retail, particularly in the direct-to-consumer sector. Strategies to differentiate and attract consumers in a crowded market while emphasizing the value of brand loyalty are discussed.
Our guest this week is Andrea Dorigo Head of Global Retail for Adidas. Andrea shares many strategic leadership lessons gleaned from his incredibly deep and diverse experience working across a spectrum of international brands. Now he leads a network of more than 2,000 stores for one of the world's most iconic vertically integrated brands.
We get to learn his thoughts on how to best strengthen overall brand equity while driving operational efficiency and extending product reach. He also shares his view on how to think about the right balance between DTC and wholesale and gives us a sneak preview of his upcoming session at the World Retail Congress in Paris titled "Retailing in a Time of Mass Distraction."
But, as usual, we kick things off by delving into the week in retail, starting with lots of news from Macy's, including their lackluster holiday earnings, the announcement of their "Bold New Chapter" strategy, and a revised investor takeover proposal. We also unpack earnings from Best Buy, Lowes, and Warby Parker, before turning out attention to Shein's potential IPO plans.
World Retail Congress: Non-retailer passes and discount offer codes:
Non-Retailer pass: REM-SPONR
Retailer discount code: REM20
Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress’s Knowledge Partners. The Congress’s report is a must-read for retailers to become world class in today’s retail climate.
The End of Year Report reinforces the focus of next year’s World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams.
Furthermore, the report brings together 14 of the world’s top retailers’ reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world.
About Us
Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
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