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Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail

Remarkable Retail

CHAPTER

Navigating Retail Dynamics at Adidas

Exploring the leadership journey of an individual from luxury to a key role at Adidas, focusing on the influence of international experience on retail strategies. Emphasizing the significance of frontline staff in shaping retail operations, the chapter discusses the challenges of balancing brand representation with operational efficiency in a global market. Insights are shared on evolving retail models, the impact of digital devices on customer behavior, and the crucial role of empowering frontline employees in driving innovation within the industry.

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