Hospitality Daily Podcast From Taylor Swift to "Set Jetting": The Power of Cultural Trends in Hospitality - Leigh Silkunas
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Feb 7, 2025 Leigh Silkunas, Founder and CEO of 1AX Consulting, reveals how hotels can become culturally relevant and attract guests by aligning with current trends. She discusses the impact of Taylor Swift's tour and 'set jetting,' where travelers visit popular TV show locations. Practical strategies, like themed promotions and using tools like Google Trends, are shared to enhance marketing efforts. Leigh emphasizes the need for targeted digital marketing and community engagement to connect with diverse audiences in the hospitality sector.
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Leveraging Trends
- Stay culturally relevant by leveraging Google Trends to identify trending topics.
- Create timely promotions, specials, or social media posts related to these trends.
Taylor Swift Package Success
- Taylor Swift hotel packages were unexpectedly successful, demonstrating the potential of event-specific promotions.
- Instead of targeting conference attendees directly, focus on broader keywords like the venue name.
Event Promotion Strategies
- Create simple packages related to an event; people will recognize the connection.
- Bid on keywords for venues hosting events, write blog posts, and optimize your website for relevant terms to boost your SEO.