Hospitality Daily Podcast
From Taylor Swift to "Set Jetting": The Power of Cultural Trends in Hospitality - Leigh Silkunas
Feb 7, 2025
Leigh Silkunas, Founder and CEO of 1AX Consulting, reveals how hotels can become culturally relevant and attract guests by aligning with current trends. She discusses the impact of Taylor Swift's tour and 'set jetting,' where travelers visit popular TV show locations. Practical strategies, like themed promotions and using tools like Google Trends, are shared to enhance marketing efforts. Leigh emphasizes the need for targeted digital marketing and community engagement to connect with diverse audiences in the hospitality sector.
21:17
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Hotels can enhance guest engagement by leveraging cultural trends like Taylor Swift's tour, creating promotions that resonate deeply with travelers.
- Targeting niche markets, such as set jetting for film locations, allows hotels to tailor marketing strategies to specific audience interests for improved effectiveness.
Deep dives
The Importance of Cultural Relevance in Hospitality
Staying culturally relevant is crucial for hotels to engage with today's travelers. By leveraging current cultural trends or events, hotels can create marketing strategies that resonate more deeply with guests. For example, monitoring tools like Google Trends can help identify popular activities or themes that can be incorporated into hotel promotions, such as seasonal cocktail specials. This approach not only enhances marketing efforts but ensures that hotels are perceived as part of the modern cultural conversation.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
