Driving Content Creation Through Audience Insights

In this episode, Leigh Silkunas, Founder and CEO of 1AX Consulting, breaks down what it means for hotels to be culturally relevant—and why it’s easier (and more powerful) than you think. From tapping into real-time trends to leveraging cultural moments like Taylor Swift’s record-breaking tour or the rise of ‘set jetting,’ Leigh shares how hotels can stay top-of-mind by aligning with what’s happening in the world. 

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands