Leigh Silkunas

Leigh Silkunas, Founder and CEO of 1AX Consulting, reveals how hotels can become culturally relevant and attract guests by aligning with current trends. She discusses the impact of Taylor Swift's tour and 'set jetting,' where travelers visit popular TV show locations. Practical strategies, like themed promotions and using tools like Google Trends, are shared to enhance marketing efforts. Leigh emphasizes the need for targeted digital marketing and community engagement to connect with diverse audiences in the hospitality sector.

Leigh Silkunas, the Founder and CEO of 1AX Consulting, shares her journey from a childhood love of hospitality to a successful career in digital marketing. She emphasizes the importance of mentorship and seizing growth opportunities. Leigh discusses her career transition from revenue management to consulting, and how vibrant networking can lead to transformative moments. With insights on modern marketing strategies, she inspires listeners to build solid operational foundations and embrace change in the evolving hospitality landscape.